While communication—both verbal and nonverbal—is an important skill in any industry, nowhere might the ability to harness that skill be more vital than as a member of an editorial team. Luckily, for those not so clued in to the nuances of body language, there’s #realtalk from your editor, a new Tumblr combining the art of animated GIFs with answers beyond the answer. Is your first draft really that bad or did it resonate on a truly deep level—Your thoughts, Mr. Gosling?

From one Ryan to another: Ryan Seacrest might very well have the ultimate mash-up on his hands here of all the crucial elements needed to push a video viral: Puppies, babies, and the Biebs.



If your social media proficiency still needs fine-tuning, perhaps this infographic from Pagemodo could be of assistance. It highlights how marketers use online platforms and networks successfully to get results for themselves or their clients.

One of the most vital of those online networks, Facebook, announced Thursday it set prices for its IPO between $28 and $35 per share. That will raise up to $13.6 billion for the social network.

Although Edvard Munch’s “The Scream” didn’t pull down quite that much at Sotheby’s auction on Wednesday, a bid of nearly $120 million was certainly enough to earn it the record as the most expensive piece ever sold at auction.

You can’t please everyone, though, and that apparently includes New York Times’ Holland Cotter. The art writer professes that even if he did have the money, he wouldn’t fork it over for the 1895 pastel. Read here what he’d opt for instead.

We, on the other hand, love the piece, and in honor of Edvard’s feat, here are 12 of the best parodies ever made of the famous art piece. They’re a real scream. (I apologize for not having the strength to resist such a horrible play on words.)

Vogue is making no apologies, however, for banning models from its pages that it deems are too skinny, Time reports. Says Condé Nast International Chairman Jonathan Newhouse: “Vogue believes that good health is beautiful. Vogue editors around the world want the magazines to reflect their commitment to the health of the models who appear on the pages and the well-being of their readers.”

As for Time, congratulations are in order. The publication was named magazine of the year on Thursday evening at the annual National Magazine Awards.

Forget national—Oreo is taking its tastes global, altering its familiar iconic cream center to appeal to local palates abroad. From a green tea variety in China to a banana and dulce de leche flavor in Argentina, when it vowed to be the world’s favorite cookie, it appears Oreo meant it.

Another icon moonwalking his way back into the marketing scene is Michael Jackson. Three years after his untimely passing, the music legend’s image will be featured on Pepsi cans this summer. Guess that’s fitting—he was the King of Pop, after all.

And on that note, we bid adieu. Have a great weekend, or in the spirit of Saturday’s moon, may your Cinco de Mayo be super.